Sure, some beer snobs will scoff at the idea of even drinking one PBR, the stereotypical favorite of hipsters and dive bars, but if you walk into a college party or family barbecue hauling this enormous crate of beers, you’re sure to be the hero.
And with the holidays right around the corner, this could be the perfect gift for the beer-loving uncle in your life.
But the two came up with a peace agreement: PBR agreed to donate a fitting $9999.99 to the Central Texas Food Bank, a favorite and local charity of Austin Beerworks.
“Ideas are hard and they don’t all stick,” said Matt Bruhn, General Manager at Pabst Blue Ribbon. “The 99 pack was a chance for us to pay homage to a great idea, give the world more beer to enjoy responsibly over the holiday season and help a local community.”